Notre blog

As 2024 approaches, the world of modest fashion is seeing exciting transformations that combine style with practicality. For those looking to elevate their everyday outfits while staying true to t...

As autumn approaches, it’s time to rethink your wardrobe and embrace the rich, earthy tones that reflect the season’s warmth. Abayas in shades like deep browns, soft taupes, warm beige, and muted ...

Morocco is celebrated worldwide for its rich culture, exquisite cuisine, and unique hospitality, but its traditional attire also plays a significant role in its identity. In its earliest form, the...

Today, as part of our Moroccan Cultural Attire Explained series, we are exploring the Tarboosh, which adorned the heads of many Arab men for over a century.  The Moroccan Tarboosh, also known as t...

What is a Haik? The haik, pronounced ha-yek, and also spelt ha'ik, is a long-standing symbol of Moroccan identity. It has deep roots in North African cultural and religious traditions. Historicall...

At Awraaf, our dedication to Islamic tradition and quality craftsmanship goes beyond mere fashion; it's about preserving cultural heritage and ensuring ethical production. This is why we source our...

La Gandora, souvent appelée Kandora ou Gandoura, est un vêtement par excellence de la tenue marocaine. Traditionnellement, il s'agit d'une tunique à manches courtes qui s'étend des épaules aux ch...

Quand on pense à la mode marocaine, on pense aux designs saisissants et opulents des vêtements traditionnels. Parmi ceux-ci, la Takshita s'impose comme un symbole de grâce et de tradition, un vê...

Introduction Choisir le Jabador marocain parfait implique d’équilibrer la tradition avec le style personnel. Le Jabador est un élément clé de la mode marocaine, il est célébré pour ses créat...