At Awraaf, our dedication to Islamic tradition and quality craftsmanship goes beyond mere fashion; it's about preserving cultural heritage and ensuring ethical production. This is why we source our fabrics from Fez, a city renowned for its rich history in textile production. Fez has been a hub of artisanal craftsmanship for centuries, producing some of the finest fabrics in the world.
Here is a great video that shows an example of the work involved in such traditional fabric creation in Fez.
The city's textile industry is deeply rooted in tradition, with techniques passed down through generations. By sourcing our materials from Fez, Awraaf ensures that each piece, whether it’s a djellaba or a Moroccan caftan, is crafted with the highest quality fabrics, maintaining the authenticity and integrity of Islamic attire. The artisans in Fez use age-old methods, blending natural fibers and vibrant dyes, to create textiles that are both durable and beautiful.
Moreover, sourcing from Fez aligns with Awraaf's commitment to ethical production. We work closely with local artisans, ensuring fair wages and supporting the community's economic development. This not only preserves traditional craftsmanship but also empowers the local workforce, creating a sustainable business model that benefits everyone involved.
Choosing Fez as our source for fabrics is a deliberate decision that reflects our values at Awraaf. It allows us to offer our customers garments that are not just stylish and comfortable but also carry a deep cultural significance. Each piece tells a story of heritage, craftsmanship, and ethical production—principles that are at the heart of everything we do at Awraaf.
Here is a more in depth youtube video, in French, that explores an example of the rich heritage of Arabo-Andalusian handweaving techniques, preserved and revitalized by Sy Hassan at Dar al Tiraz in Fez. The video features the artistry and dedication behind these exquisite handloomed fabrics, which represent some of the most beautiful examples of Islamic weaving traditions and uncovers the story of Sy Hassan's lifelong passion, inherited from his father, and his commitment to keeping these ancient techniques alive in the modern world.
Have you ever visited Fez, Morocco? Did you notice, appreciate the fabric shops or any artizans? What do you think of these traditional fabric techniques?
Please let us know in the comments below.
